Laccao is a milk and cocoa shake that has been part of the Mallorcan culture since 1944. In 2018, the Damm Group bought the brand and asked us to communicate their rebranding and repositioning through event activations and the brand's social media channels.
We designed children's workshops in which Laccao's bottles were the protagonists. In Minimúsica, a children's music festival, Laccao's bottles were turned into musical instruments. In Còmic Nostrum, a comic's event, Laccao's bottles were turned into superheroes. In Rata Market, a family festival, Laccao's bottles were turned into flutes of a treasure hunt based on the Pied Piper of Hamelin story.
In Laccao's social media strategy, we shared the events in which we participated and created visual content showing the use of the product in the daily life and customs of the audience. In addition, to create useful content for our social media audience, each month we collaborated with a Mallorcan bakery to make one of their traditional recipes using Laccao as one of its main ingredients.
PICNIC, 2018
Strategic and creative direction:
Lina Nadal, Aida Moyano
Copywriting:
Lina Nadal
Social media strategy:
Aida Moyano
Photography:
Iaia Cocoi
Graphic design:
Roser Cerdà
Social media management:
Aida Moyano, Alba Carrió
Production:
Alberto Fernández, Alba Carrió
Lina Nadal, Aida Moyano
Copywriting:
Lina Nadal
Social media strategy:
Aida Moyano
Photography:
Iaia Cocoi
Graphic design:
Roser Cerdà
Social media management:
Aida Moyano, Alba Carrió
Production:
Alberto Fernández, Alba Carrió
